Our alliances and involvement in multi-industrial companies

Our alliances and involvement in multi-industrial companies give us an unparalleled support in transforming our goals into actions. From media, hydropower projects to education and healthcare, we strive to synergize all for the nation’s true development. Our strategic partnerships have allowed us to explore both our business and economy. We aspire to introduce unique products in Nepal in forms of entertainment, lifestyle, recreation and other aspects of life.

Branding Partners


TOREAD is an innovative and a trusted outdoor product manufacturer. Apart from their business scope that mainly constitutes of outdoor clothing, shoes and equipment, they are engaged in research, development, design, and outsourcing production and sales of outdoor equipment. Under Toread Holdings Group Co. Ltd., the brand supports Simrik with its apparels.

Strategic Partner

Zee Entertainment

Zee Entertainment Enterprises is an Indian media conglomerate owned by Essel Group. Headquartered in Mumbai, it has interests in television, print, internet, film, mobile content and allied businesses.


PepsiCo, a US manufacturing company, is one of the largest manufacturers of food and beverages, and Simrik Ventures is Nepal’s distributor of their much loved brand– Lay’s. Under PepsiCo’s Frito-Lay, the brand has been able to capture Nepal’s FMCG market and establish itself as a persistent player. A snack too crispy and filling, it comes in a wide range of flavours palatable to all.

Royal Stag

Royal Stag, a popular liquor brand in Nepal, is under the distributorship of Simrik Ventures. Known for its smoothness and malty flavor, the whiskey falls under one of the most preferred brands in the liquor market in Nepal.

Nepal Idol

A part of the Idols franchise created by Simon Fuller, Nepal Idol was aired at AP1 TV for the first time in 2017. The program is a platform for many aspiring singers who dream to make big in the music industry; and the participants are judged by Nepal’s reputable music artists as well as the audience who vote for them digitally. Within just a few years, the program has managed to groom aspirant singers and garnered viewers who tune in religiously, making it one of the most watched shows in Nepal.